About Shimmy

Shimmy was designed and developed by stylist Sarah Price, who whilst working with clients in New York and London, regularly found that sleeveless dresses and tops were limiting her clients dressing options.

Shimmy is a revolutionary garment that provides women with the option of a sleeve irrespective of age, budget or dress size. It was created to bring freedom and choice to women who previously would not wear sleeveless tops and dresses. 

The exclusive Shimmy fabrics include the finest Chantilly and Jacquard lace which are woven in Portugal, and fine gauge luxury Italian jersey. All of which are fully machine washable and come with a four-way stretch for comfort and recoverability. 

Shimmy is proud to be working with a 3rd generation family run Portuguese mill, where the lace is woven on site. And a 4th generation family owned factory. Businesses that both contribute to their local community and for whom the integrity of materials and manufacturing are very important.

Sarah Price

Sarah Price is an accomplished private stylist and founder of Style Tonic - an international, modern and intelligent styling service. She has spent the last decade inspiring women to embrace their own personal style.

While working with clients in London, New York and the Middle East Sarah designed and created Shimmy. Shimmy was born out of the desire to further empower her clients and help liberate their style.

She continues her work with her expanding private client base whilst developing new materials and products for Shimmy. Sarah is currently designing and developing a capsule collection of wardrobe must haves. In 2015 she became the Lead Consultant for Fashion at Pinterest and currently resides in London.


We believe that every woman should have a wardrobe full of possibilities, not limitations.