Their stunning salon in the heart of Chelsea has now launched a lower ground section that feels more like a cosy speak-easy bar than your average salon. And what's more inviting than a cocktail alongside a blow-dry you say? Well we threw a Shimmy into the mix and here's what happened...
Yulia Rorstrom left a glittering finance career to launch her dream blow dry bar and is now in the midst of launching her second bar (a little birdie tells us it's right off Oxford street) all whilst looking after her two year old son, Lucas. And if that's not enough her new range of hair products have just gone into Harvey Nicks, talk about a busy bee, or duck for that matter!
When you're multi-tasking to the extent Yulia is, a versatile wardrobe is a must. A long sleeve pink Shimmy that can be easily slipped under a sleeveless dress for work meetings is a great option. It can transform pieces that you wouldn't necessarily think are 'work' appropriate and then come cocktail hour you can easily slip your shimmy into your clutch and dance the night away.
Talk about smart fashion for a smart woman.
How would you describe your everyday style? It totally depends upon my mood or schedule for the day. I like to vary my look from casual jeans and flats to elegant dresses and heels just because...
We love how you have styled the Shimmy! Why do you think a Shimmy is a wardrobe must-have? It is so comfortable, you do not even feel it when wearing it! It is perfect for work and meetings with a sleeveless dress when you don't fancy wearing a cardigan or a jacket.
Team Shimmy are all obsessed with Duck and Dry, what inspired you open a blow-dry bar? I wanted to create an exciting brand and to make women look and feel beautiful – blow dries, up-dos and now a newly launched product line.
With party season on the horizon, what are some of the most popular hairstyles in the salon? Our clients like a natural yet polished look from big and bouncy High Tide Waves to sexy and undone Beach Waves. We also have a menu of up-dos which are ideal for a party season - lots of braid elements and relaxed Side Swept style.
What's next for Duck & Dry? Duck and Dry product line of blow dry essentials has really been a labour of love for me and now I am beyond excited to announce the opening our the second Duck & Dry salon in Oxford Circus!